The white paper “ Driving Dimensions to Succeed Digital Transformation “ has received a lot of attention.
Dr. Julia Schreier and Alex Betz once again discussed the pitfalls and solutions of digital transformation for their interested readers and viewers in the video.

Julia has a PhD in Human Resources after her technical studies and combines analytical and psychological skills.
At Bee360, her passion lies in researching and passing on the latest scientific and practical knowledge on successful IT management. Alex has been “transforming” companies for 30 years – as an entrepreneur and manager.
As a team, the two of them cover the entire spectrum of digital challenges.

Why do so many digital transformations fail?
Because the necessary technology has long been available.
Both agree: the human factor is crucial.
But not only that: a holistic approach is required – because IT is definitely not enough.

All 5 dimensions – Modern Business Model, Functional Organization, Collaborative Culture, Seamless Processes and Scalable Technology – are briefly presented again in the video: Very specifically in terms of “best practice”.
This is how digital transformation succeeds.

But that’s not all: in addition to the “what” of implementation, Julia and Alex also shed light on the “why” that arises from a visionary and motivating target image, as well as the “how” of collaborative, cross-divisional and transparent cooperation in small steps.

And how do the two of them see the future of digital transformation against the backdrop of increasingly powerful technology?
Just take a look at the video.
And feel free to share your comments, experiences and questions.