Transparency is important for digitalization.
That's why we share our expertise, opinions and interesting facts on the topic here.

Growing Doesn’t Mean Getting Bigger.
How can a company achieve growth that makes it not just bigger, but more effective?

Preserving means changing.
Those who want to preserve everything will eventually lose what really matters.


Thank you for 1,000 followers.
1,000 followers on LinkedIn are great. 1,000 perspectives are even more valuable.

Vertrauen entsteht nicht durch Worte. Sondern durch Wirkung.
Die Stiftung Finanzbildung verleiht das Vertrauenssiegel „Sachwert.WEISE.r“ an Alex Betz.


Ownership needs a name.
Committees deliberate. Teams discuss. Many people pitch in.
And yet, it often remains unclear who is actually implementing a project.

Prioritization is not about sacrifice.
We talk a lot about prioritization. And we wonder why there’s still too much going on at once.

The Q1 Review sets the course for the year.
The first quarter is over. Now is the time to refocus and realign.Das Quartal ist vorbei. Jetzt braucht es Re-Fokussierung und Alignment.

Transparency is Not Reporting.
We talk a lot about transparency. And we wonder why it often doesn’t work.

How we live empowerment.
Many leaders say, “You can decide.”
And leave open: what, how far, and under which guardrails.





Thank you!
We would like to express our sincere gratitude to our customers and partners for their trustworthy collaboration in 2025.Wir danken unseren Kunden und Partnern herzlich für die vertrauensvolle Zusammenarbeit in 2025.

Our Top 5 Projects in 2025
At ab & partner, we look back on an exciting and successful 2025 business year.







The WHAT of Transformation
Because: Digitalization is all well and good, but transformation is what is crucial.



Dear ChatGPT, what do you think?
Dear ChatGPT, what do you think? This is how AI thinks about what we do. At ab & partner, we work with our clients to



Technology that scales
What matters is not the implementation of new systems, but if and how they are used.