Modernisation & transformation
Degussa Case Study - compactly told

Is it a stroke of luck or the result of perfect collaboration? One thing is certain: Degussa Goldhandel is in the fast lane. The company’s strategic business and digital transformation is progressing with remarkable clarity, speed and consistency.
The impulse:
But first things first. When the new CEO, Christian Rauch, takes office, a bold vision is formulated – ambitious, forward-looking, business-oriented.
He mandates ab & partner for the modernisation and digital transformation of the company and its business model.
Our approach:
As ab & partner, we first develop a deep understanding of the goals of the owner, board of directors, management and employees. Together with all stakeholders, we develop a holistic strategic and operational target picture as the North Star, which everyone enthusiastically follows.
Joint implementation:
We not only design a transformation programme, but also actively manage its implementation. We are gradually approaching the North Star every day, every week, every month and every quarter. All decision-makers and employees are part of this exciting journey.
“oneDegussa” is becoming the central leitmotif of the company’s realignment across all countries, business divisions and sales channels. We use the same processes, data and systems. Not as an end in itself, but so that our customers always have the best experience.
The result: visible impact at all levels
- Redevelopment of the business model and internationalisation of the organisational structure.
- Introduction of tool-based, agile and collaborative self-organisation of employees.
- Step-by-step implementation of ERP system with centralised data and seamless business processes.
- Development of omni-channel customer platform with modernisation of digital products.
All of these successes arise from within the company – supported by the employees. This is the only way to anchor the transformation in the long term. We accompany, support and steer – as passionate co-entrepreneurs.