We are ab & partner.

Realizing your business vision together.

Our team combines experience in managing international companies with in-depth expertise in digital business models. This enables us to provide our clients with the highest quality of advice, coupled with a pragmatic approach to implementation – all tailored to their specific business vision.

.alex betz

Managing Director, CEO

Has shaped companies successfully for over three decades as a founder, entrepreneur, and S-DAX executive board member.

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.more about Alex Betz’s founding story.

Managing Director, COO

Has modernized, transformed, and scaled organizations for over 15 years as a leader and entrepreneur.

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.michael siehler

.lisa glaser

Senior Project Manager

Brings 7 years of experience as a strategic project manager in corporate transformation.

Chief of Staff

Has supported the entrepreneurial development of the group for over 20 years.

.sveni betz

.silvia franke

Service & Finance

Has been a financial accountant since 1993, accompanying all investments, accounting, and controlling.

Strategic Partner

Experienced personalities accompany us in strategically aligning our company.

CEO FARBE BLAU Creative Communication, Entrepreneur

Brings over 20 years of experience in brand leadership and communication as a leader, founder, and entrepreneur.

.sinja grimme

.christoph aufmhoff

CEO Impressive IT Solutions, Entrepreneur

Specialist Network

We expand our services through a network of handpicked specialists for comprehensive 360-degree solutions. Each of our experts not only brings excellent knowledge and extensive experience but also shares a successful track record with us. We offer their expertise on a project basis, transparently and centrally managed.