How can transformation be achieved in a company? In our six-part series, we show the five key pillars and how they interact. Our approach: simple, efficient, successful.

We love speed and pragmatism. But before a transformation can begin, a clear target picture is needed as a north star. Without it, companies run the risk of getting lost in individual measures.

The target picture as the North Star
A strong target picture is more than just a vision – it is the central fixed point of the transformation. It provides direction, ensures clarity and makes sure that all measures contribute to a common goal. This target picture is based on three central dimensions:

Scale the business model
Growth occurs when companies think beyond existing boundaries. Traditional products and distribution channels are complemented by digital services, new distribution channels and expanded target groups – this is how additional growth potential is created.

Harmonise the operating model
Efficiency does not happen by chance, but through targeted simplification. Heterogeneous processes and services are consolidated, functionally bundled and optimised along the value chain. This reduces unnecessary complexity and increases the company’s performance.

Shape the digital target picture
A modern business and operating model needs a suitable technological basis. A strong digital target picture ensures unambiguous data, lean interfaces and modern applications – optimised for customers and efficient for employees.

All measures follow the target picture-North Star. A strong target picture ensures that every decision, every change contributes to the transformation – clearly aligned instead of aimlessly scattered. In this way, the scaling of the business model, the harmonisation of the operating model and the ambitious digital target picture create a transformation goal that motivates all stakeholders.

The start has been made – in the next article, we will show the structure in which the transformation will succeed

1 | Target picture that motivates.
2 | Structure that works.
3 | Self-organisation that works.
4 | Collaboration that inspires.
5 | Technology that scales.
6 | Networking five cornerstones for a successful transformation