The digital customer platform is perhaps the most important success factor today.
After all, what product or service can still get by – or rather arrive – without digital services?

But first things first.
Many companies have long since added a web store or web portal to their offering.
However, this often only follows the logic of existing offers.
As a result, companies are missing out on the huge sales and service potential that arises from a rigorously customer-focused use (“customer journey”) of the new technologies.

In addition, a truly scalable business can only be created if sales channels (“omnichannel”) are available for all customer groups within the logic of a digital platform.
This is made possible by networking external customer services with the internal value chain.

A digital machine room serves as a central data source (“single source of truth”) and seamless process chain – every customer action on the digital customer platform, whether in the store, in the web store, in the mobile app or on social media, leads “backwards” seamlessly deep into and through the entire administration of all the company’s services and products.

The prerequisite is the creation of a functional organization in which each service is only provided at one functional point using harmonized systems and clear data.
Combined with a modern culture in which work is carried out collaboratively and across departments along the value chain, the result is not only operational excellence, but above all customer satisfaction and employee motivation.