amilies and owners of medium-sized companies are under increasing pressure from international competition. Although they recognise the need for change, they often lack the strength to implement it.

In addition to the operational modernisation and digital transformation of family businesses, there are also complex challenges such as generational change and the strategic realignment of the company portfolio.

And although the necessary concepts and technologies are generally available, the services offered by large, established consulting firms often do not fit in with the family culture and size of tradition-conscious companies.

Alex Betz and his co-founder Michael Siehler are closing this gap with ab & partner, drawing on their three decades of experience as entrepreneurs of digital platform providers and as board members of two S-DAX companies.

‘We are not just consultants, but doers who turn your entrepreneurial vision into reality,’ explains Alex Betz, CEO and Managing Partner of ab & partner. ‘We tackle, we implement and we live the change. We introduce a modern management culture that motivates and involves all employees. We do all this until the success is confirmed by the owner, employees and customers. Guaranteed.’

Well-known families and owners whose holdings and companies are being comprehensively transformed, modernised and digitalised have already been acquired at the start.