New strategy for renewable energy
Encavis case study – compactly told

With the entry of KKR, Encavis AG, formerly listed on the M-DAX, is realigning its business model. Karsten Mieth, Board Spokesman of Encavis Asset Management AG, has mandated ab & partner to jointly redefine the sales and product strategy for the institutional investment business.
Our approach:
At ab & partner, we first establish a thorough understanding of the goals defined by the board, management, and employees. Together with all stakeholders, we create a holistic strategic and operational vision—a guiding star that everyone enthusiastically embraces.
1 | Development of a new market, product, and sales strategy.
2 | Realignment of brand positioning through a brand manifesto.
3 | Structuring of sales and marketing organization.
4 | Implementation of the new product, market, and sales strategy.
The result:
Encavis provides institutional partners with exclusive access to affordable, green energy through participation in its high-growth portfolio.
All successes originate from within the company and are driven by its employees. Only this approach ensures that the transformation is sustainably anchored. We accompany, support, and guide you – as passionate co-entrepreneurs.

“Together with ab & partner, we are realigning our institutional business as an investment manager. Strategically. Operationally. Successfully. The collaboration is highly productive and goal-oriented, marked by entrepreneurial vision, and above all, it is truly enriching on a personal level.”

Karsten Mieth, Board Spokesman