Entrepreneurship is often invoked in the public discourse on promoting the economy. Rightly so. And at the same time paradoxical: Because in many companies there is hardly any entrepreneurial behaviour internally.

Managers often concentrate on the fulfilment of predefined tasks, the creation of familiar concepts and the documentation of existing business models. Classic consultancy provides the appropriate analyses and legally compliant documentation. Implementation? Usually exclusive.

And then it is said: ‘We expect entrepreneurial thinking! But this is often romanticised. Because in addition to the mindset, a suitable structure is required that promotes entrepreneurial behaviour:

⭐ Direction | An ambitious vision as the North Star that everyone is motivated to follow.

⭐ Goals | OKR-based management with clear milestones for visible results.

⭐ Empowerment | Guidelines for self-organisation and independent action.

This is exactly where our role begins. As ab & partner, we therefore always scrutinise the initial brief, think deeply about the company and work with the owner and management to define a worthwhile and ambitious North Star that makes a difference.

As passionate co-entrepreneurs, we implement this target picture – holistically across the operating model, organisation and technology – together with the managers and employees. Step by step, collaboratively and motivationally. Until success is confirmed by everyone.

We are prepared to go the extra mile. ‘Whatever it takes.’