Transformation means breaking down silos, interlinking the value chain and customer journey, and using technology as a driver of growth. It all starts with a clear target picture. But even the best concept is useless if it is not successfully implemented. The HOW of transformation is crucial. And one thing above all else is what determines this: people.

In an integrated program, the framework for successful implementation is established and put into practice. Projects are implemented collaboratively, focused, and step by step.

Boss | Serfdom in Germany was abolished in 1817 by King Wilhelm I. The same applies to transformation: it does not need people who follow orders, but co-creators. People no longer blindly follow a hierarchy. They follow conviction, meaning, and appreciation. The boss has been abolished.

Leader | Transformation is most successful when employees really want it. And this is regularly the case when they receive appreciation and recognition as well as involvement and creative freedom. Modern leadership as a leader is the key to successful transformation.

Principles | The foundation is formed by the principles outlined in the graphic, which motivate and coordinate all participants to follow the North Star, develop concepts in cross-functional collaboration, and implement them step by step in an agile way.

Empowerment | Leaders focus on participation rather than control. They give a bold vote of confidence, strengthen their teams, and empower the experts, because they often know best how processes, systems, and services can be improved.

Transparency | The following measures serve as a corrective for what may seem like a somewhat idealistic way of working: A clear framework is established, each topic is assigned to an owner, each goal is broken down into manageable individual steps, and each status is documented in a collaboration tool – complete transparency prevails! This creates trust through clarity.

Clarity | Furthermore, a steering and alignment group manages the entire program from a single source, while several projects, products, and work streams are implemented in parallel to cope with the complexity. We favor the Objectives and Key Results (OKR) method, which is used to agree on and manage goals and expected work results with rigorous clarity.

Digital transformation is simple. Establish a clear target picture and motivating North Star. Adapt the business model so that it can scale with technology. Design the organization seamlessly along the value chain. Create cross-functional collaboration that inspires employees. Implement step by step together.