{"id":9895,"date":"2025-10-28T07:32:42","date_gmt":"2025-10-28T07:32:42","guid":{"rendered":"https:\/\/abpartner.de\/co-entrepreneur-instead-of-mere-consultant\/"},"modified":"2025-10-28T07:57:38","modified_gmt":"2025-10-28T07:57:38","slug":"co-entrepreneur-instead-of-mere-consultant","status":"publish","type":"post","link":"https:\/\/abpartner.de\/en\/co-entrepreneur-instead-of-mere-consultant\/","title":{"rendered":"Co-Entrepreneur instead of mere consultant"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9895\" class=\"elementor elementor-9895 elementor-9874\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0e41f9 e-flex e-con-boxed e-con e-parent\" data-id=\"5a0e41f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f8e0e9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"25f8e0e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co-Entrepreneur instead of mere consultant<br>Structure for entrepreneurial endeavour.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d0188b elementor-widget elementor-widget-image\" data-id=\"39d0188b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"800\" src=\"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/10\/ab-partner-2.jpg\" class=\"attachment-full size-full wp-image-9905\" alt=\"\" srcset=\"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/10\/ab-partner-2.jpg 1440w, https:\/\/abpartner.de\/wp-content\/uploads\/2025\/10\/ab-partner-2-300x167.jpg 300w, https:\/\/abpartner.de\/wp-content\/uploads\/2025\/10\/ab-partner-2-1024x569.jpg 1024w, https:\/\/abpartner.de\/wp-content\/uploads\/2025\/10\/ab-partner-2-768x427.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6229600f e-flex e-con-boxed e-con e-parent\" data-id=\"6229600f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1faae88b elementor-widget elementor-widget-post-info\" data-id=\"1faae88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-85f90a9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/abpartner.de\/en\/2025\/10\/28\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 28, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a01485a elementor-widget elementor-widget-text-editor\" data-id=\"a01485a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entrepreneurship is often invoked in the public discourse on promoting the economy. Rightly so. And at the same time paradoxical: Because in many companies there is hardly any entrepreneurial behaviour internally.  <\/p><p>Managers often concentrate on the fulfilment of predefined tasks, the creation of familiar concepts and the documentation of existing business models. Classic consultancy provides the appropriate analyses and legally compliant documentation. Implementation? Usually exclusive.   <\/p><p>And then it is said: &#8216;We expect entrepreneurial thinking! But this is often romanticised. Because in addition to the mindset, a suitable <strong>structure<\/strong> is required<strong> that promotes entrepreneurial behaviour<\/strong>:  <\/p><p>\u2b50 <strong>Direction |<\/strong> An ambitious vision as the North Star that everyone is motivated to follow.<\/p><p>\u2b50 <strong>Goals<\/strong> <strong>| <\/strong>OKR-based management with clear milestones for visible results.<\/p><p>\u2b50 <strong>Empowerment<\/strong><strong> | <\/strong>Guidelines for self-organisation and independent action.<\/p><p><strong>This is exactly where our role begins. <\/strong>As ab &amp; partner, we therefore always scrutinise the initial brief, think deeply about the company and work with the owner and management to define a worthwhile and ambitious North Star that makes a difference.<\/p><p>As passionate co-entrepreneurs, we implement this target picture &#8211; holistically across the operating model, organisation and technology &#8211; together with the managers and employees. Step by step, collaboratively and motivationally. Until success is confirmed by everyone.  <\/p><p>We are prepared to go the extra mile. \u2018Whatever it takes.\u2019 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ec582ea e-flex e-con-boxed e-con e-parent\" data-id=\"3ec582ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28eb0e08 elementor-post-navigation-borders-yes elementor-widget elementor-widget-global elementor-global-4585 elementor-widget-post-navigation\" data-id=\"28eb0e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a 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