{"id":9775,"date":"2025-10-09T16:21:22","date_gmt":"2025-10-09T16:21:22","guid":{"rendered":"https:\/\/abpartner.de\/?p=9775"},"modified":"2025-10-14T21:23:08","modified_gmt":"2025-10-14T21:23:08","slug":"authentizitaet-treibt-transformation","status":"publish","type":"post","link":"https:\/\/abpartner.de\/en\/authentizitaet-treibt-transformation\/","title":{"rendered":"Authentizit\u00e4t treibt Transformation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9775\" class=\"elementor elementor-9775\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-577a0b2a e-flex e-con-boxed e-con e-parent\" data-id=\"577a0b2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-451b39ea elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"451b39ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Authentizit\u00e4t treibt Transformation. <\/br>\nPerspektiven erfolgreicher Pers\u00f6nlichkeiten.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a07058 elementor-widget elementor-widget-video\" data-id=\"28a07058\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/46BE5HZ-UXg&quot;,&quot;start&quot;:1,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5134c13e e-flex e-con-boxed e-con e-parent\" data-id=\"5134c13e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c73ed0c elementor-widget elementor-widget-post-info\" data-id=\"1c73ed0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-85f90a9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/abpartner.de\/en\/2025\/10\/09\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 9, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4745a945 elementor-widget elementor-widget-text-editor\" data-id=\"4745a945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Authentizit\u00e4t bezeichnet die Echtheit und Wahrhaftigkeit einer Person oder eines Objekts. Spannend sind jedoch die unterschiedlichen Perspektiven, diese in den Blick nehmen zu k\u00f6nnen.<\/p><p>Mit dem Vision Circle \u201eAuthentizit\u00e4t und Marke im Zeitgeist\u201c von Farbe Blau entstand in einem kurzweiligen Event mit erfolgreichen Pers\u00f6nlichkeiten nicht nur ein facettenreiches Bild zu den heutigen nachhaltigen Erfolgsfaktoren, sondern das Format inspirierte auch die digitale Transformation.<\/p><p>Judith Williams teilt ihre beeindruckende Geschichte als Unternehmerin und beobachtet in ihrer Arbeit mit Startups einen hohen Bedarf f\u00fcr Authentizit\u00e4t. \u201eDie Menschen m\u00f6chten sich an etwas festhalten. Da haben wir zum Beispiel das Wort Fehlerkultur durch psychologische Sicherheit ersetzt. Und so versuchen wir als Arbeitgeber authentisch zu sein.\u201c<\/p><p>Alexander Stecher inspiriert das Publikum aus der Perspektive des Schauspielers: \u201eWenn die Ausdrucksweise authentisch ist, wird Authentizit\u00e4t zu einem Synonym f\u00fcr Glaubw\u00fcrdigkeit. Dabei spielt auch die Sprache eine ganz, ganz wichtige Rolle.\u201c<\/p><p>\u00a0Marke | \u201eMarken tragen aktuell eine gro\u00dfe Verantwortung. Mit ihren Inhalten und Impulsen \u00fcbernehmen sie eine bedeutende gesellschaftliche Rolle.\u201c Sinja Grimme erl\u00e4utert, dass der Erfolg darin liegt, sich im sozialen, politischen und wirtschaftlichen Kontext zu verorten, agil zu bleiben und Werte und Botschaften kontinuierlich zu hinterfragen.<\/p><p>Social Media | Sven Wedig sagt, aus der Angst, dass unsere Emotionen und Gef\u00fchle in einer \u00fcberdigitalisierten Welt mit \u00fcberzogener Selbstdarstellung in Social Media zu kurz kommen, r\u00fchrt ein starker Wunsch nach Authentizit\u00e4t. Deshalb: \u201eIdealerweise sich selbst nicht anschwindeln und sich nicht zu ernst nehmen. Ich glaube, das addiert ist in Summe Authentizit\u00e4t in der Einfachheit.\u201c<\/p><p>\u00a0Raum | Peter Gross sagt, im realen Raum wird die Marke sp\u00fcrbar, ja anfassbar. \u201eDer Laden ist das Eintrittstor zur Marke. Wenn man ihn richtig gestaltet, wird eine Marke authentisch.\u201c Und er bringt Authentizit\u00e4t nochmals auf den Punkt: \u201eSei am besten Du selbst. Dann kannst du das auch nach au\u00dfen tragen.\u201c<\/p><p>Event |Eike Knueppel erweitert den Blickwinkel um gro\u00dfe Events: \u201eDer Gast oder Kunde einer Gala m\u00f6chte nicht mehr nur Publikum, sondern Community sein. Die Marke ist nicht mehr Alleinunterhalter, die Marke ist Gastgeber und schafft eine Plattform, wo ein Austausch entsteht.\u201c<\/p><p>Kunst | Mon M\u00fcllersch\u00f6n sieht das Wort Authentizit\u00e4t zwar strapaziert. Doch aus Sicht der Kunst \u201eentsteht Wahrhaftigkeit auch, indem der K\u00fcnstler quasi seine Pers\u00f6nlichkeit, sein Ich ausbreitet, und das eben in einer sehr wahrhaftigen Art.\u201c Die Echtheit k\u00f6nne auch das Zertifikat eines Kunstwerks sein, woraus sich materieller sowie ideeller Wert ergibt. Auch sie appelliert, wahrhaftig und ehrlich zu sein, um uns in einer immer wilderen Welt von Social Media daran festhalten zu k\u00f6nnen.<\/p><p>Digitalisierung | Authentizit\u00e4t spielt in der digitalen Transformation eine wesentliche Rolle, sagt @ Alex Betz: \u201eDenn diese setzt voraus, dass Menschen sich und ihre Arbeitsweise \u00e4ndern. Das machen sie nur, wenn sie wollen. Weil Sie einen Sinn darin erkennen. Nicht als Befehlsempf\u00e4nger. Sondern als Mitgestalter. Und hierzu ist die Glaubw\u00fcrdigkeit des Zielbilds und die Authentizit\u00e4t der F\u00fchrung entscheidend.\u201c<\/p><p>Gegen Ende der Paneldiskussion zieht Alexander Wesselsky ein wichtiges Fazit: \u201eDer Empf\u00e4nger macht die Botschaft aus. 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