{"id":9697,"date":"2025-09-02T11:23:38","date_gmt":"2025-09-02T11:23:38","guid":{"rendered":"https:\/\/abpartner.de\/the-what-of-transformation\/"},"modified":"2025-10-10T08:10:03","modified_gmt":"2025-10-10T08:10:03","slug":"the-what-of-transformation","status":"publish","type":"post","link":"https:\/\/abpartner.de\/en\/the-what-of-transformation\/","title":{"rendered":"The WHAT of Transformation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9697\" class=\"elementor elementor-9697 elementor-9674\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfbd314 e-flex e-con-boxed e-con e-parent\" data-id=\"5dfbd314\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131a1cf3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"131a1cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The WHAT of Transformation<br>Because: Digitalization is all well and good, but transformation is what is crucial.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5436e6a elementor-widget elementor-widget-image\" data-id=\"5436e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"800\" src=\"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/09\/neww.jpg\" class=\"attachment-full size-full wp-image-9692\" alt=\"\" srcset=\"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/09\/neww.jpg 1440w, https:\/\/abpartner.de\/wp-content\/uploads\/2025\/09\/neww-300x167.jpg 300w, https:\/\/abpartner.de\/wp-content\/uploads\/2025\/09\/neww-1024x569.jpg 1024w, https:\/\/abpartner.de\/wp-content\/uploads\/2025\/09\/neww-768x427.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4613ca8c e-flex e-con-boxed e-con e-parent\" data-id=\"4613ca8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a702c9 elementor-widget elementor-widget-post-info\" data-id=\"8a702c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-85f90a9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/abpartner.de\/en\/2025\/09\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 2, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5d78b7 elementor-widget elementor-widget-text-editor\" data-id=\"3d5d78b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transformation means breaking down silos, interlinking the value chain and customer journey, and using technology as a growth engine. It all starts with a clear target picture in which success is anchored early on. In a holistic strategy, the business model is conceived as a digital platform in which all stakeholders and their needs are intelligently interconnecting across all business areas, sales channels, and markets.  <\/p><p><strong>North Star<\/strong> | The ambitious transformation goal leverages new technologies and serves as a North Star for everyone involved, from owners to management to employees.<\/p><p><strong>Operating model<\/strong> | The new target picture becomes effective, transparent, and measurable for everyone in the organization. The new operating model creates clarity about services, roles, data, and systems. <\/p><p><strong>Value creation<\/strong> | The internal value chain is seamlessly recorded. Together with the employees, the individual services are well-defined: \u201cWho does what with which data in which system?\u201d <\/p><p><strong>Customer focus<\/strong> | Companies like to talk about customer orientation. In fact, however, the entire value chain must first be thought of \u201cbackwards\u201d from the customer&#8217;s perspective! The entire service provision then naturally takes place \u201cforward\u201d and serves the previously defined customer journey.  <\/p><p><strong>Services<\/strong> | The results are always coordinated across departments, bundled in a service catalog, and stored with clear responsibilities and qualitative and quantitative key figures. Every service is aimed at a customer, even if they are located within the company. <\/p><p><strong>Excellence<\/strong> | It is crucial for success that each service is provided functionally only once across the company, in one team, with clear data and only one application. This creates operational excellence and efficiency on the part of the employees. <\/p><p>This simplicity, clarity, and transparency are the prerequisites for successfully implementing digitalization along the entire value chain. This ensures that the same services, processes, data, and systems are always used. And the customer decides flexibly which service to use, through which channel, when, and how.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d0b0d93 e-flex e-con-boxed e-con e-parent\" data-id=\"3d0b0d93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0f9ce3 elementor-post-navigation-borders-yes elementor-widget elementor-widget-global elementor-global-4585 elementor-widget-post-navigation\" data-id=\"1d0f9ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a 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