{"id":8844,"date":"2025-03-13T20:34:40","date_gmt":"2025-03-13T20:34:40","guid":{"rendered":"https:\/\/abpartner.de\/target-image-that-motivates\/"},"modified":"2025-03-25T21:16:02","modified_gmt":"2025-03-25T21:16:02","slug":"target-image-that-motivates","status":"publish","type":"post","link":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/","title":{"rendered":"Target picture that motivates."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8844\" class=\"elementor elementor-8844 elementor-8830\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2730900c e-flex e-con-boxed e-con e-parent\" data-id=\"2730900c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99c0970 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"99c0970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Simple. Efficient. Succesful.  \n<br>Target picture that motivates.<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3968a12a elementor-widget elementor-widget-image\" data-id=\"3968a12a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"800\" src=\"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/03\/Nordstern.jpg\" class=\"attachment-full size-full wp-image-8833\" alt=\"\" srcset=\"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/03\/Nordstern.jpg 1440w, https:\/\/abpartner.de\/wp-content\/uploads\/2025\/03\/Nordstern-300x167.jpg 300w, https:\/\/abpartner.de\/wp-content\/uploads\/2025\/03\/Nordstern-1024x569.jpg 1024w, https:\/\/abpartner.de\/wp-content\/uploads\/2025\/03\/Nordstern-768x427.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ca95b0d e-flex e-con-boxed e-con e-parent\" data-id=\"3ca95b0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de10b96 elementor-widget elementor-widget-post-info\" data-id=\"de10b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-85f90a9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/abpartner.de\/en\/2025\/03\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 13, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6accd31f elementor-widget elementor-widget-text-editor\" data-id=\"6accd31f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How does transformation succeed in a company? In our six-part series, we present the five crucial cornerstones and how they interact. Our approach: simple, efficient, successful.  <\/p>\n<p>We love speed and pragmatism. But before a transformation can begin, <strong>a clear target picture is needed as a north star<\/strong>. Without it, companies run the risk of getting lost in individual measures.  <\/p>\n<p><strong>The target picture as the North Star<br \/><\/strong>A strong target picture is more than just a vision \u2013 it is the <strong>central fixed point of the transformation<\/strong>. It provides direction, ensures clarity and makes sure that all measures contribute to a common goal.  <strong>This target picture is based on three central dimensions:<\/strong><\/p>\n<p><strong>Scale the business model<br \/><\/strong>Growth occurs when companies think beyond existing boundaries. Traditional products and distribution channels are complemented <strong>by digital services, new distribution channels and expanded target groups<\/strong> \u2013 this is how additional growth potential is created. <\/p>\n<p><strong>Harmonise the operating model<br \/><\/strong>Efficiency does not happen by chance, but through targeted simplification. <strong>Heterogeneous processes and services are consolidated, functionally bundled and optimised <\/strong>along the value chain. This reduces unnecessary complexity and increases the company&#8217;s performance. <\/p>\n<p><strong>Shape the digital target picture<br \/><\/strong>A modern business and operating model needs a <strong>suitable technological basis<\/strong>. A strong digital target picture ensures<strong> unambiguous data, lean interfaces and modern applications<\/strong> \u2013 optimised for customers and efficient for employees. <\/p>\n<p><strong>All measures follow the target picture-North Star.<\/strong> A strong target picture ensures that every decision, every change contributes to the transformation \u2013 clearly aligned instead of aimlessly scattered. In this way, the scaling of the business model, the harmonisation of the operating model and the ambitious digital target picture create a <strong>transformation goal that motivates all stakeholders.<\/strong><\/p>\n<p>The start has been made &#8211; in the next article, we will show the <strong>structure <\/strong>in which the transformation will succeed<\/p>\n<p>1 | <strong>Target picture that motivates. <br \/><\/strong>2 | Structure that works.<br \/>3 | Self-organisation that works. <br \/>4 | Collaboration that inspires.<br \/>5 | Technology that scales.<br \/>6 | Networking five cornerstones for a successful transformation<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7030db1 e-flex e-con-boxed e-con e-parent\" data-id=\"7030db1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47477c18 elementor-post-navigation-borders-yes elementor-widget elementor-widget-global elementor-global-4585 elementor-widget-post-navigation\" data-id=\"47477c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/abpartner.de\/en\/lohb-self-organization-within-the-team\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Voriger<\/span><span class=\"post-navigation__prev--title\">lohb | Self-organization within the team<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/abpartner.de\/en\/structure-that-works\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">N\u00e4chster<\/span><span class=\"post-navigation__next--title\">Structure that works.<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Before a transformation can begin, a clear target image is needed as the North Star.<\/p>\n","protected":false},"author":2,"featured_media":8833,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-8844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Target picture that motivates. - ab&amp;partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abpartner.de\/en\/target-image-that-motivates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target picture that motivates. - ab&amp;partner\" \/>\n<meta property=\"og:description\" content=\"Before a transformation can begin, a clear target image is needed as the North Star.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abpartner.de\/en\/target-image-that-motivates\/\" \/>\n<meta property=\"og:site_name\" content=\"ab&amp;partner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LandhotelGasthofKrone\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-13T20:34:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T21:16:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/03\/Nordstern.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Farbe Blau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farbe Blau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/\"},\"author\":{\"name\":\"Farbe Blau\",\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/#\\\/schema\\\/person\\\/c5d748314a7c88e4198db41414daac72\"},\"headline\":\"Target picture that motivates.\",\"datePublished\":\"2025-03-13T20:34:40+00:00\",\"dateModified\":\"2025-03-25T21:16:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/\"},\"wordCount\":332,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abpartner.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Nordstern.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/\",\"url\":\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/\",\"name\":\"Target picture that motivates. - ab&amp;partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abpartner.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Nordstern.jpg\",\"datePublished\":\"2025-03-13T20:34:40+00:00\",\"dateModified\":\"2025-03-25T21:16:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/#primaryimage\",\"url\":\"https:\\\/\\\/abpartner.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Nordstern.jpg\",\"contentUrl\":\"https:\\\/\\\/abpartner.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Nordstern.jpg\",\"width\":1440,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/target-image-that-motivates\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/abpartner.de\\\/en\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Target picture that motivates.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/abpartner.de\\\/en\\\/\",\"name\":\"ab&amp;partner\",\"description\":\"Gemeinsam realisieren wir Ihre unternehmerische Vision.\",\"publisher\":{\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/abpartner.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/#organization\",\"name\":\"ab&amp;partner\",\"url\":\"https:\\\/\\\/abpartner.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/abpartner.de\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ABpartner_Logo_rgb.svg\",\"contentUrl\":\"https:\\\/\\\/abpartner.de\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ABpartner_Logo_rgb.svg\",\"caption\":\"ab&amp;partner\"},\"image\":{\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/LandhotelGasthofKrone\\\/\",\"https:\\\/\\\/www.instagram.com\\\/landhotel_krone_eschental\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/abpartner.de\\\/en\\\/#\\\/schema\\\/person\\\/c5d748314a7c88e4198db41414daac72\",\"name\":\"Farbe Blau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4356160d5f51da58f200f72446d5def22905a46716ccdaf1c341e11aa865a9f9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4356160d5f51da58f200f72446d5def22905a46716ccdaf1c341e11aa865a9f9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4356160d5f51da58f200f72446d5def22905a46716ccdaf1c341e11aa865a9f9?s=96&d=mm&r=g\",\"caption\":\"Farbe Blau\"},\"url\":\"https:\\\/\\\/abpartner.de\\\/en\\\/author\\\/farbe-blau\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Target picture that motivates. - ab&amp;partner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/","og_locale":"en_US","og_type":"article","og_title":"Target picture that motivates. - ab&amp;partner","og_description":"Before a transformation can begin, a clear target image is needed as the North Star.","og_url":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/","og_site_name":"ab&amp;partner","article_publisher":"https:\/\/www.facebook.com\/LandhotelGasthofKrone\/","article_published_time":"2025-03-13T20:34:40+00:00","article_modified_time":"2025-03-25T21:16:02+00:00","og_image":[{"width":1440,"height":800,"url":"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/03\/Nordstern.jpg","type":"image\/jpeg"}],"author":"Farbe Blau","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Farbe Blau","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/#article","isPartOf":{"@id":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/"},"author":{"name":"Farbe Blau","@id":"https:\/\/abpartner.de\/en\/#\/schema\/person\/c5d748314a7c88e4198db41414daac72"},"headline":"Target picture that motivates.","datePublished":"2025-03-13T20:34:40+00:00","dateModified":"2025-03-25T21:16:02+00:00","mainEntityOfPage":{"@id":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/"},"wordCount":332,"commentCount":0,"publisher":{"@id":"https:\/\/abpartner.de\/en\/#organization"},"image":{"@id":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/#primaryimage"},"thumbnailUrl":"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/03\/Nordstern.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/abpartner.de\/en\/target-image-that-motivates\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/","url":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/","name":"Target picture that motivates. - ab&amp;partner","isPartOf":{"@id":"https:\/\/abpartner.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/#primaryimage"},"image":{"@id":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/#primaryimage"},"thumbnailUrl":"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/03\/Nordstern.jpg","datePublished":"2025-03-13T20:34:40+00:00","dateModified":"2025-03-25T21:16:02+00:00","breadcrumb":{"@id":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abpartner.de\/en\/target-image-that-motivates\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/#primaryimage","url":"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/03\/Nordstern.jpg","contentUrl":"https:\/\/abpartner.de\/wp-content\/uploads\/2025\/03\/Nordstern.jpg","width":1440,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/abpartner.de\/en\/target-image-that-motivates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/abpartner.de\/en\/portfolio\/"},{"@type":"ListItem","position":2,"name":"Target picture that motivates."}]},{"@type":"WebSite","@id":"https:\/\/abpartner.de\/en\/#website","url":"https:\/\/abpartner.de\/en\/","name":"ab&amp;partner","description":"Gemeinsam realisieren wir Ihre unternehmerische Vision.","publisher":{"@id":"https:\/\/abpartner.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abpartner.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abpartner.de\/en\/#organization","name":"ab&amp;partner","url":"https:\/\/abpartner.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abpartner.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/abpartner.de\/wp-content\/uploads\/2024\/06\/ABpartner_Logo_rgb.svg","contentUrl":"https:\/\/abpartner.de\/wp-content\/uploads\/2024\/06\/ABpartner_Logo_rgb.svg","caption":"ab&amp;partner"},"image":{"@id":"https:\/\/abpartner.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LandhotelGasthofKrone\/","https:\/\/www.instagram.com\/landhotel_krone_eschental\/"]},{"@type":"Person","@id":"https:\/\/abpartner.de\/en\/#\/schema\/person\/c5d748314a7c88e4198db41414daac72","name":"Farbe Blau","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4356160d5f51da58f200f72446d5def22905a46716ccdaf1c341e11aa865a9f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4356160d5f51da58f200f72446d5def22905a46716ccdaf1c341e11aa865a9f9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4356160d5f51da58f200f72446d5def22905a46716ccdaf1c341e11aa865a9f9?s=96&d=mm&r=g","caption":"Farbe Blau"},"url":"https:\/\/abpartner.de\/en\/author\/farbe-blau\/"}]}},"_links":{"self":[{"href":"https:\/\/abpartner.de\/en\/wp-json\/wp\/v2\/posts\/8844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abpartner.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abpartner.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abpartner.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abpartner.de\/en\/wp-json\/wp\/v2\/comments?post=8844"}],"version-history":[{"count":5,"href":"https:\/\/abpartner.de\/en\/wp-json\/wp\/v2\/posts\/8844\/revisions"}],"predecessor-version":[{"id":8893,"href":"https:\/\/abpartner.de\/en\/wp-json\/wp\/v2\/posts\/8844\/revisions\/8893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abpartner.de\/en\/wp-json\/wp\/v2\/media\/8833"}],"wp:attachment":[{"href":"https:\/\/abpartner.de\/en\/wp-json\/wp\/v2\/media?parent=8844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abpartner.de\/en\/wp-json\/wp\/v2\/categories?post=8844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abpartner.de\/en\/wp-json\/wp\/v2\/tags?post=8844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}