{"id":7691,"date":"2024-10-08T21:48:02","date_gmt":"2024-10-08T21:48:02","guid":{"rendered":"https:\/\/abpartner.de\/partner-platform-launched\/"},"modified":"2024-10-08T22:21:00","modified_gmt":"2024-10-08T22:21:00","slug":"partner-platform-launched","status":"publish","type":"post","link":"https:\/\/abpartner.de\/en\/partner-platform-launched\/","title":{"rendered":"Partner platform launched"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7691\" class=\"elementor elementor-7691 elementor-7681\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52cdc213 e-flex e-con-boxed e-con e-parent\" data-id=\"52cdc213\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-439fe3b9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"439fe3b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partner platform launched<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e4eb45 elementor-widget elementor-widget-image\" data-id=\"65e4eb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"800\" src=\"https:\/\/abpartner.de\/wp-content\/uploads\/2024\/10\/Partnerplattform.jpg\" class=\"attachment-full size-full wp-image-7685\" alt=\"\" srcset=\"https:\/\/abpartner.de\/wp-content\/uploads\/2024\/10\/Partnerplattform.jpg 1440w, https:\/\/abpartner.de\/wp-content\/uploads\/2024\/10\/Partnerplattform-300x167.jpg 300w, https:\/\/abpartner.de\/wp-content\/uploads\/2024\/10\/Partnerplattform-1024x569.jpg 1024w, https:\/\/abpartner.de\/wp-content\/uploads\/2024\/10\/Partnerplattform-768x427.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-646e3d6c e-flex e-con-boxed e-con e-parent\" data-id=\"646e3d6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6d81b5 elementor-widget elementor-widget-post-info\" data-id=\"b6d81b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-85f90a9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/abpartner.de\/en\/2024\/10\/08\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 8, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc9672a elementor-widget elementor-widget-text-editor\" data-id=\"2dc9672a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our client already has an established and successful B2C sales organisation with branches in prime city-centre locations, as well as a well-visited online shop. We have now added a digital B2B2C sales channel for the customers of renowned partner banks. <\/p>\n<p>For this purpose, we first modernised the product together with our client \u2013 see article <a href=\"https:\/\/abpartner.de\/en\/product-and-service-renewed\/\">\u2018Product &amp; Service renewed\u2019<\/a>. At the same time, we developed a digital partner platform that can be integrated into the online offerings of banks and other financial service providers.<\/p>\n<p>In this way, customers can obtain information about the product and service directly from their bank or asset manager&#8217;s online offering, switch seamlessly to our client&#8217;s digitally integrated partner platform and benefit from the advantageous conditions of the B2B2C partnership.<\/p>\n<p>This creates a triple-win situation: The customers remain with their trusted partner and benefit from the partner&#8217;s purchasing advantages. The banks expand their product and service offerings with a market-leading specialist. Our client scales its reach to customers.  <\/p>\n<p>Alex Betz, \u2018pioneer of digital sales\u2019 (Fonds professionell), has been integrating partner platforms at banks and financial service providers since 2000. This was followed by innovative variants such as the first online direct subscription of regulated investment funds or personalised portals for international institutional and private real estate investors. <\/p>\n<p>The newly launched Degussa partner platform has already got off to a very successful start and impressively demonstrates the high potential of a fully developed omni-channel strategy: In particular, medium-sized companies often do not yet exploit all sales channels and digital variants for marketing their products and services.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56124b69 e-flex e-con-boxed e-con e-parent\" data-id=\"56124b69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34f2f0ff elementor-post-navigation-borders-yes elementor-widget elementor-widget-global elementor-global-4585 elementor-widget-post-navigation\" data-id=\"34f2f0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/abpartner.de\/en\/product-and-service-renewed\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Voriger<\/span><span class=\"post-navigation__prev--title\">Product and Service renewed<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/abpartner.de\/en\/podcast-goldsparplan-modernisiert\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">N\u00e4chster<\/span><span class=\"post-navigation__next--title\">Podcast Goldsparplan modernisiert\u00a0<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" 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banks.<\/p>\n","protected":false},"author":2,"featured_media":7685,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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