{"id":3989,"date":"2023-12-07T20:11:00","date_gmt":"2023-12-07T20:11:00","guid":{"rendered":"https:\/\/0vm.a61.myftpupload.com\/?p=3989"},"modified":"2026-03-16T14:51:30","modified_gmt":"2026-03-16T14:51:30","slug":"digitalisierung-im-fuenfseenland","status":"publish","type":"post","link":"https:\/\/abpartner.de\/en\/digitalisierung-im-fuenfseenland\/","title":{"rendered":"Digitalisierung im F\u00fcnfseenland"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3989\" class=\"elementor elementor-3989\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76bb0718 e-flex e-con-boxed e-con e-parent\" data-id=\"76bb0718\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70398b29 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"70398b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digitalisierung im F\u00fcnfseenland<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e1971a elementor-widget elementor-widget-image\" data-id=\"41e1971a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"800\" src=\"https:\/\/abpartner.de\/wp-content\/uploads\/2023\/12\/Alex-Ziegelsteine.jpg\" class=\"attachment-full size-full wp-image-4033\" alt=\"\" srcset=\"https:\/\/abpartner.de\/wp-content\/uploads\/2023\/12\/Alex-Ziegelsteine.jpg 1440w, https:\/\/abpartner.de\/wp-content\/uploads\/2023\/12\/Alex-Ziegelsteine-300x167.jpg 300w, https:\/\/abpartner.de\/wp-content\/uploads\/2023\/12\/Alex-Ziegelsteine-1024x569.jpg 1024w, https:\/\/abpartner.de\/wp-content\/uploads\/2023\/12\/Alex-Ziegelsteine-768x427.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a1f07bc e-flex e-con-boxed e-con e-parent\" data-id=\"5a1f07bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28ef6fe8 elementor-widget elementor-widget-heading\" data-id=\"28ef6fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Interview mit dem F\u00fcnfseenlandmagazin \u00fcber digitale Transformation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11698cb2 elementor-widget elementor-widget-text-editor\" data-id=\"11698cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alexander Betz lebte nicht nur lang im F\u00fcnfseenland, er hat auch hier seine erste digitale Plattform gegr\u00fcndet. Er ist Partner der Groundlift Studios und setzt gemeinsam mit der FARBE BLAU Creative Communication GmbH einige Projekte um \u2013 beide ans\u00e4ssig in Stegen am Ammersee. Lange Zeit war Alexander Betz Vorstand in verschiedenen S-DAX-Unternehmen. Mit seinem umfassenden Know-how begleitet er Unternehmen auf dem Weg der digitalen Transformation.<\/p><p><strong>1. Digitale Transformation klingt unglaublich innovativ, auf der anderen Seite h\u00f6rt es sich nach einer Menge Arbeit an. Was bedeutet es f\u00fcr Dich?<\/strong><br \/>F\u00fcr mich ist die digitale Transformation eines Unternehmens au\u00dferordentlich aufregend: Zuerst gilt es, das Unternehmen, dessen Wertsch\u00f6pfungskette und die Mitarbeitenden sehr gut zu verstehen. Um dann ein ambitioniertes und motivierendes Programm aufzustellen. Und so das Gesch\u00e4ftsmodell nicht nur zu optimieren, sondern auch skalierbar zu erweitern.<\/p><p><strong>2. Dein Verst\u00e4ndnis von Digitalisierung beinhaltet einen Dreiklang: Kultur, Organisation, Technologie. Kannst Du das kurz skizzieren?<\/strong><br \/>Gerne. Digitalisierung setzt nahtlose Arbeitsabl\u00e4ufe entlang der Wertsch\u00f6pfung voraus. Daher ist zuerst die Organisations\u00adstruktur bereichs\u00fcbergreifend anzupassen. Die mo\u00adder\u00adni\u00adsierte Organisation erfordert wiederum eine dazu passende kollaborative Kultur. Und in der Implementierung kommt dann nat\u00fcrlich auch neueste Technologie zum Einsatz.<\/p><p><strong>3. Mit Digitalisierung verbinden wir Technik, Du sagst es geht um die Menschen. Weshalb?<\/strong><br \/>In der Tat: Digitalisierung ist kein IT-Projekt, sondern ein kontinuierlicher Ver\u00e4nderungs\u00adprozess \u2013 und der setzt nat\u00fcrlich an den Menschen an. Denn diese m\u00fcssen ihre Arbeitsweise adaptieren. Das ist nicht einfach, weil wir bekanntlich \u201aGewohnheitstiere\u2018 sind \u2013 der Schl\u00fcssel liegt also darin, dass jeder einzelne die Digitalisierung mitgestaltet und davon profitiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24d0bfdf e-flex e-con-boxed e-con e-parent\" data-id=\"24d0bfdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6522aebb e-con-full e-flex e-con e-child\" data-id=\"6522aebb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-573801b7 elementor-widget elementor-widget-image\" data-id=\"573801b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/abpartner.de\/wp-content\/uploads\/2023\/12\/Alex-Groundlift.jpg\" class=\"attachment-large size-large wp-image-4037\" alt=\"\" srcset=\"https:\/\/abpartner.de\/wp-content\/uploads\/2023\/12\/Alex-Groundlift.jpg 640w, https:\/\/abpartner.de\/wp-content\/uploads\/2023\/12\/Alex-Groundlift-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7662a5e3 e-con-full e-flex e-con e-child\" data-id=\"7662a5e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1837fd2b e-flex e-con-boxed e-con e-parent\" data-id=\"1837fd2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-505cb2d7 elementor-widget elementor-widget-text-editor\" data-id=\"505cb2d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>4. Ver\u00e4nderungen brauchen Mut. Wie \u00fcberzeugst bzw. ermutigst Du die Menschen?<\/strong><br \/>Am Anfang steht eine gute Idee, die aus der Mitte der Mitarbeitenden gemeinsam entwickelt wird. So sind alle aktiv Beteiligte. Ja, eine Transformation braucht Mut \u2013 und zwar verteilt auf die Schultern aller Beteiligten aller Unternehmensbereiche, die dazu \u201aempowered\u2018,motiviert und ermutigt werden. Wichtig: Fehler sind erlaubt. Allerdings: Bei voller Transparenz.<\/p><p><br \/><strong>5. Wie oft h\u00f6rst Du bei deiner Arbeit den Satz: \u201eDas machen wir schon seit 10 Jahren so\u201c?<\/strong><br \/>An dem Tag, an dem ich diesen Satz nicht mehr h\u00f6re, werde ich wohl arbeitslos sein. Aber im Ernst: Ich liebe diesen Satz im Sinne der Herausforderung, Menschen daf\u00fcr zu begeistern, die Dinge von nun an noch besser zu machen. Und im positiven Feedback zun\u00e4chst skeptischer Mitarbeitenden nach einer derartigen Ver\u00e4nderung sehe ich den Lohn meiner Arbeit.<\/p><p><br \/><strong>6. Ist Digitalisierung auch eine Chance f\u00fcr Unternehmen im F\u00fcnfseenland?<\/strong><br \/>Na klar! Ich lebe sehr sehr gerne im F\u00fcnfseenland und unterst\u00fctze daher hiesige Unter\u00adneh\u00admen an aller liebsten. Nach meiner pers\u00f6nlichen Einsch\u00e4tzung ben\u00f6tigt im Grunde jedes Unter\u00ad\u00adnehmen unabh\u00e4ngig von Gr\u00f6\u00dfe und Branche eine digitale Transformation \u2013 um konti\u00adnuierlich besser zu werden, attraktiv f\u00fcr Mitarbeitende zu sein und erfolgreich zu bleiben.<\/p><p><br \/><strong>7. Wie ist die Idee f\u00fcr Deine erste digitale Plattform entstanden? Hat Dich das F\u00fcnfseenland inspiriert?<\/strong><br \/>Das F\u00fcnfseenland war der perfekte Ort f\u00fcr meine erste Gr\u00fcndung: Die gro\u00dfartige Atmos\u00adph\u00e4re am Ammersee hat meine Mitarbeitenden, Kunden, Gesch\u00e4ftspartner und Investoren gleicher\u00adma\u00dfen inspiriert und begeistert. Das ist Kult bis heute. In einem gew\u00f6hnlichen B\u00fcro in der Stadt w\u00e4ren wir vermutlich weit weniger kreativ und erfolgreich gewesen.<\/p><p><br \/><strong>8. Was machst Du in deiner Freizeit am liebsten im F\u00fcnfseenland?<\/strong><br \/>Auf den Ammersee blicken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-546207b elementor-post-navigation-borders-yes elementor-widget elementor-widget-global elementor-global-4585 elementor-widget-post-navigation\" data-id=\"546207b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/abpartner.de\/en\/digitale-transformation-gelingt-im-dreiklang\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" 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class=\"post-navigation__next--label\">N\u00e4chster<\/span><span class=\"post-navigation__next--title\">Die Essenz der Digitalisierung<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Im Interview mit dem F\u00fcnfseenland Magazin.<\/p>\n","protected":false},"author":2,"featured_media":4001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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